The program offers the training of specialists coming from different scientific, research, and professional fields. The educational objectives of the Master's program are aimed at offering quality training and ensuring a balance between theoretical knowledge and practical skills. The Master's program also places special emphasis on some significant aspects of PR and advertising, as well as on their close relationships with the media and journalism. The knowledge that the future students at the Faculty of Journalism and Mass Communication will acquire will provide them with several advantages related to mastering leading trends, technologies, tools, and strategies that are used in the scientific and professional field of Public relations. The academic disciplines offered are up-to-date and focus both on the theory and practice of the communication specialists. They are particularly suitable for future experts whose searches are aimed at obtaining and deepening knowledge and competencies in the field of advertising and public communication. This is one of the oldest active programs of the Faculty of Journalism and Mass Communication of the Sofia University "St. Kliment Ohridski", which is characterized by deep traditions and the attraction of many lecturers from various scientific and practical fields related to Public communication and advertisement. Thus, the aim is to provide in-depth knowledge and expand the practical skills of future specialists in Public relations and advertisement.