The event is part of the initiatives dedicated to the campaign for promoting reading "Reading Day - Bulgaria."

The Faculty of Journalism and Mass Communication at Sofia University "St. Kliment Ohridski" is pleased to invite you to a public lecture by Prof. Adriaan van der Veel on "Research in the field of book publishing and the future of reading" (Publishing Studies and the Future of Reading) with translation from English provided. The event will take place on November 19, 2025, at 5:00 p.m. in the Aula Magna of the Faculty of Journalism and Mass Communication, 49 Moskovska Street. The public lecture by Prof. Adriaan van der Veel, dedicated to books and reading, is organized as part of the national Reading Day, which this year will be celebrated on November 21, 2025.
He graduated from Leiden University, where he also holds a doctorate (1997), and from Ireland's oldest university, Trinity College. He graduated from Leiden University, where he also holds a doctorate (1997), as well as Ireland's oldest university, Trinity College, and the University of Sydney.
Prof. Van der Veel's research interests focus on digitization in the transmission of texts and reading, research in the field of publishing, and academic communication. He has been a member of the editorial boards of several journals and associations dedicated to the history of books, reading, and digital media studies.
From 2014 to 2019, Van der Weel was vice-chair of COST Action "E-READ," dedicated to the future of reading in the digital age, and co-authored the "Ljubljana Manifesto on Deep Reading" (2023). His contributions extend beyond the academic sphere through public lectures and consultations with educational institutions and publishers. To promote his scientific work, he and Ruud Hisgen published De lezende mens: de betekenis van het boek voor ons bestaan (translated as "The Reading Man: The Meaning of Books for Our Existence").